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everyone_s-clubfinal
Everybody's Club - 1946

Getting younger players involved in the game has always been an important objective for the World RPS Society. In this execution, two eager young enthusiasts engage in an active game while another two watch with keen interest. The device of having three women in the ad was meant to provide added appeal to both sexes. Girls would be reassured that it was socially acceptable for them to play RPS and boys would certainly notice that playing RPS could make them quite a bit more popular with the opposite sex.

Of particular historical significance is the copy point in the bottom right hand corner that reads "Play safe and say no to dynamite". This was a subtle reinforcement of a secondary advertising message that was meant to discourage new players from using throws outside of the noble three (i.e. water, well, god etc...).

Copyright World RPS Society 2002